Adopted the world over by massively successful companies like Facebook, Shopify, Coinbase, Tesla, and Discord, React Native offers a promising solution for those seeking a viable framework on which to develop cross-platform applications. Why are some of the world's largest companies making the switch to React Native?

- It offers more concise and easier-to-understand code that can be shared across multiple platforms.
- It offers fast iteration without a compile cycle.
- You can ship faster and focus on details that really matter, making your app look and feel fantastic.

To reach the true performance potential of your React Native app though, optimization is a crucial step. In this article, we break down some optimizations that can make your React Native app twice as fast and way more efficient.

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Web & App Developement 

How to Get Better Performance Out of Your React Native App

As technology’s becoming an essential part of our daily lives, the landscape of marketing has also gone digital.

There’s a rapid increase in the demand for people who know the ins and outs of digital marketing. The best part is that you don’t necessarily need academic qualifications to be a successful digital marketer. What you need is a knack for a specific market and basic digital marketing skills.

If you’re a beginner, the right kind of tools will improve your understanding of the industry and accelerate your growth. People often rush to an exclusive set of apps or programs to set themselves apart from the rest of the competition. But that might not always be the best way for you to excel.  For that reason, we’re going to talk about the essential tools that’ll help you gain a clear understanding of specific areas of digital marketing. These areas include design, social media, content creation, and more.

For your convenience, we’ve put together a list of some of the best digital marketing tools. These tools can be used if you want to excel in digital marketing. We’ve tried to include resources that are either free or have free versions for the most part too. Also, we’ve suggested similar tools that can either be used as alternatives or as more specialized versions.

With that being said, let’s dive into it! Here are some of the best digital marketing tools.

**Google Analytics (Website Analytics):** Where would a marketer be without Google? Google Analytics, affectionally called GA by many, provides an in-depth and detailed analysis of the people who visit your website. Analytics are essential to track the growth of your business and the effectiveness of your campaigns.

Also look into: Kissmetrics, Google Keywords Planner

**Mailchimp (Email Marketing Tool):** Mailchimp is one of the most popular digital marketing tools. It’s an all-in-one marketing platform, especially for small businesses. It provides a wide range of services for free. With easily accessible ‘Campaigns’ for all your clients, A-B split tests, and easy email-templates, Mailchimp allows you to get in touch with your clients in the most efficient manner. It also provides stats and analytical data.

Also look into: Iterable, GetResponse

**WordPress (Content Creation):** Created in 2003, WordPress is a super popular tool. It powers 30% of the internet. It’s an open source Content Management System (CMS) that allows you to easily start your own website for business or personal use. With almost 11,000 different themes that are available as templates on WordPress, you can develop a website that suits your taste and purpose. WordPress is available free of cost.

Also look into: Postable, WordPress Calendar extension
**
Feedly (Content Curation):** As the name suggests, Feedly is a feed reader that compiles the information (especially news) from relevant sources around the web and presents it to you in one place. With the use of the AI assistant Leo, Feedly researches topics and sources, prioritizes the important stuff, and aggregates the content from different platforms into one convenient platform. All you have to do is define your areas of interest or even the keywords, and the AI will present the relevant content to you. Feedly not only allows you to declutter your feed but also helps you keep track of the competition so that you can be on top of the latest trends.

Also look into: Buzzsumo, Scoop.it

You’ve now got a basic understanding of some useful tools you can apply in your digital marketing career. If you make use of great marketing tools, you’ll create unparalleled marketing campaigns.

If you’re looking for guidance to gain an in-depth understanding of what digital marketing is, we also offer two kinds of specialized digital marketing courses.

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Digital Marketing

Top Digital Marketing Tools

The Fast Track to A Digital Marketing Career


Digital Marketing Tools

In the U.S., the average person spends around 4 hours online per day. This increased by 20 minutes from the previous year. The world is becoming more connected than ever before. The recent boom in smart devices such as smartphones, smartwatches, smart TVs, and tablets has increased the reach of digital marketing departments and solidified their importance within a company.

Due to this growing demand, digital marketing professionals are well-paid, enjoy job security, and have excellent career prospects.

Fortunately, you now have a wide variety of paths you can take to land that enviable digital marketing job. We’ll break down the benefits of a marketing degree, and introduce you to some alternative, more direct routes to getting hired as a professional marketer.

**Digital Marketing Bachelor’s Degree**

A bachelor's degree in digital marketing is the traditional way to get started in this space. It helps lay the foundation for securing a job or pursuing further education. You can study full time or take the summer off to work part-time during your course.

**Some popular bachelor’s degrees in digital marketing include:**

- Bachelor of Arts in Social Media Marketing.
- Bachelor of Commerce (Digital Marketing).
- Bachelor of Business Administration (Marketing).
Digital marketing bachelor’s degrees teach students concepts like marketing management, promotions, fundraising, public relations, market research, SEO (search engine optimization), online advertising, and social media management. Students develop skills for understanding the preferences and demands of consumers and learn techniques to attract, convert, and retain customers. Note that the degree curriculum will vary depending on the specific program you choose.

It takes 4 years to earn a bachelor’s degree in digital marketing and can cost up to $40,000. This is a significant investment of time and money for any aspiring digital marketer. The good news is, you don’t actually need a full bachelor’s degree to kickstart your career in digital marketing. There are more specialized alternative learning programs that might suit you better.

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Types of Digital Marketing Degrees

Are Digital Marketing Degrees Worth It?

Podcasts are a great way to keep your finger on the pulse of new developments in your industry (even while you’re at the gym or checking emails). With each new podcast episode, you’ll come away with new insights, fresh ideas, and great conversation starters for networking situations. It’s also great for those who might not have the time or money to dedicate to further study at the moment, but want to stay up to date with the latest marketing intel.

A selection of great podcast subscriptions is especially useful for digital marketers, as their profession is constantly changing and adapting to new technologies. In today’s fast-paced market, consumers are now more likely to gather information about brands through digital marketing, rather than traditional advertising media like newspapers, billboards and television.

To help you get started, we’ve put together a list of some of the most popular and highly-rated podcasts for digital marketers. Most podcasts are available on common hosting platforms like Apple podcasts, Google, RSS, Soundcloud, Spotify, and Stitcher. So don those headphones and let’s get listening.

Out of the numerous podcast options available, we’ve picked a few noteworthy titles for you below that are focused on digital marketing in general. If you’re ready to stay one step ahead of the pack and grab a weekly dose of digital marketing inspiration, look no further.
**
1. Ask GaryVee Podcast**

This podcast offers awesome marketing content and interviews with leading entrepreneurs, as well as practical tips to keep you up to speed with the current digital marketing trends. Gary’s engaging and optimistic style will have you listening in as he responds to the marketing related questions thrown his way via the hashtag #AskGaryVee. Entrepreneurs can pick up a ton of relevant business advice, while enjoying an entertaining listen. It’s available on Apple Podcasts, Stitcher, Soundcloud, YouTube, and RSS.

**2. Duct Tape Marketing**

On air since 2009, Duct Tape Marketing is a podcast hosted by small business marketing expert John Jantsch. The weekly show features guest interviews, engaging discussions, and clever tips for digital marketing. Aside from the fundamentals, the show also focuses on organic SEO, word of mouth marketing, and content strategy. The episodes are short and sharp, offering a go-to resource for practical digital marketing advice and direction. It’s available for streaming or download through Apple Podcasts.

**3. This Old Marketing**

Hosted by Joe Pulizzi and Robert Rose, this podcast helps listeners understand the nuances of virtual media and content marketing. The format of the show is creative and compelling—highly recommended for mid-level to advanced content marketing trends and strategies. With over 185,000 dedicated subscribers, each episode begins with a monologue, followed by educational segments, each delivered with passion and authority. The hosts keep listeners engaged with witty banter and informative insights that will deepen your understanding of storytelling in today's fast-paced digital world.


**4. The Mad Marketing Podcast**

This podcast focuses on SEO and content marketing, with tips on branding for businesses of all sizes. Marcus Sheridan, HubSpot partner and founder of River Pools and Spas, serves up a host of digital marketing ideas by sharing his own experiences. SEO is an incredibly fast-moving area of digital marketing, so it certainly pays to have a go-to resource for fresh news and insights.  It’s available on Apple Podcasts, Stitcher, and Spotify.

**5. Marketing O’Clock**

Marketing O'Clock is a weekly podcast designed to foster conversation within the digital marketing community. In recent episodes, they’ve explored topics like SEO, webmaster tools, TikTok and all things Google Search. The hosts have a fun dynamic and make it easy to learn while you listen. They also share successes, shortcomings and resources from their own day to day client work.

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Top Digital Marketing Podcasts

Digital Marketing Podcasts

If you see yourself one day building the software and websites that power an organization, then you might be a web developer in the making.  And with the growth of multimedia applications and interactive content, the web has evolved a lot.  Now, we have hundreds of tools at our disposal to build cutting edge online experiences.

For your convenience, we’ve put together a list of some of the best web development tools available. Some of these tools have a vast range of applications, be it swift ideation, rendering, visualization, designing of interactive websites, aiding in the designing phase, or more.

These tools, without a doubt, will help you improve the overall aesthetic feel and quality of your projects and even improve your web-development acumen. We’ve written this list in no particular order, but we’ve thoroughly researched the best tools for web developers.

**Sketch:** Sketch is a fabulous vector-based design tool that makes sure you don’t have to worry about image resolution or densities while you create mockups, sketches, and developmental frames. It’s been giving established players like Photoshop a run for their money, as Sketch is much better optimized for mobile and web-based app design.

Unlike more complicated interfaces that can deter newbies, Sketch has a very intuitive layout. It also has remarkable visual cues that help you speed up your web projects. Sketch has also proven to be superb at graphic rendering. Its advanced features allow you to create an unlimited number of artboards.

**Adobe Illustrator:** Adobe Illustrator CC has become an industry-standard over the years. It offers quality vector drawing and editing for web developmental design professionals. Backed by its amazing compatibility, it allows you to fabricate designs that can be used anywhere; be it websites, applications, logos, games, or hoardings.

Another advantage is that Adobe Illustrator CC has a library of royalty-free stock images, graphics, vectors, video footage, and illustrations that you can use. It also interfaces seamlessly with video and animation apps like Premiere Pro, Animate CC, and After Effects. You can also easily share your work among your team through various desktop and mobile-based Adobe apps.

**Chrome DevTools:** Google Chrome has quite thoughtfully provided you with a set of tools to work with, that are conveniently built into the browser. It has the capability to change and view the style of a page. It also has the functionality to view and change the Document Object Model, debug and run JavaScript, troubleshoot, read messages, optimize the speed of the website, edit on the go, and more. It's free of cost and can be used by large or small businesses.

**Angular.JS:** AngularJS is a great tool to help you further your HTML vocabulary. It’s one of the best platforms to develop dynamic documents; which alleviates the problems of HTML as it’s mostly good for static documents. It has a versatile toolkit that allows you to craft the basic framework for app development.

It also synchronizes well with other libraries. It enables you to work on the behavioral aspects of your project in a clean, readable format. Also, since the basic foundations of AngularJS are the good old JavaScript objects, this makes it easy to recycle, maintain, and test code. The cherry on top is the fact that AngularJS is an open-source, free tool.

**Typescript:** This is another great open-source, free language that allows you to compile Typescript code to run through any JavaScript-based engine in your browser. This will empower you to use the continuously evolving iterations of JavaScript. It’ll also help you craft the interfaces between software components. No matter what host, operating system, or browser you prefer, Typescript supports almost all of them. Typescript also helps one with insights into the behavior of JavaScript.

**GitHub:** GitHub is one of the most popular software development tools available on the market with affordable pricing starting at $7. It meshes perfectly with the tools you’re already using and integrates seamlessly into your workflow. GitHub allows you to manage projects with ease, create a custom review process for the code, and helps you experiment with new programming languages.

**Bootstrap:** Bootstrap is one of the best tools for any web developer. This toolkit allows development work with CSS, JS, and HTML. It’s been used to develop top-of-the-line mobile-first projects for the web that are responsive and powerful. Its open-source, front-end component library has extensive pre-fabricated components and powerful plug-ins built on JQuery.

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The Best Web Development Tools

Web Development Tools

Searching  for your favorite movie, browsing a digital catalog, or navigating  between blog posts needs to be effortless. Even the slightest  frustration can cause lost sales and hurt the brand. Front-end  developers are largely responsible for creating that ideal user  experience.  

Talented  front-end developers craft customer-facing websites and apps. They play  a key role in the web development process by ensuring websites are  aligned with company branding. Front-end development also involves  aspects of user interface (UI) and user experience (UX) design.  

Businesses  are realizing the importance of their digital presence, and as a  result, the demand for front-end developers is booming.  

If you’re an aspiring front-end developer and want to get started in the  field, here are some of the skills you’ll need to be successful. We’ll also cover online UX/UI design courses and software engineering bootcamps you can join to learn these skills and fast-track your way to a high-paid developer position.

Here’s a list of core front-end developer skills that are often required by employers in the space:

**HTML (Hypertext Markup Language)** is the standard language used to build documents that are translated into web pages. HTML code is interpreted by your web browser to generate images, animation, text, and other components. The properties of each element are defined by the HTML code you write. You'll need to understand the code if you want to fine-tune pages or fix errors.

**CSS (Cascading Style Sheets)** is used with HTML to define consistent styles and formatting rules through an entire site. HTML dictates what to display, and CSS dictates how to display it. For example, you can create a text heading in HTML and then make it blue using CSS. The main advantage of using CSS is that you can change all heading colors at the same time, rather than going through HTML code and changing several headings separately. CSS is a powerful tool to create consistent themes on your site.

**JavaScript** is another indispensable skill that every front-end developer should master. While HTML and CSS play an important role, they're extremely limited when it comes to developing more advanced user interfaces. JavaScript is needed for websites that incorporate interactive elements and features. Whether you feel the need to use animation elements, audio, video, or even games, JavaScript is the go-to tool to bring your vision to life. It includes a built-in library called jQuery which can dramatically speed up development work.

**Version Control (GIT)** helps developers track and control changes that have been made to the code. If something were to go wrong, you can simply restore a previous version of your work without having to endure the pain of starting over. GIT is an open-source version control system that performs this vital function and can save you a lot of time.

**Web Performance Optimization (WPO)** is the process of increasing the speed of a website. Faster downloads can improve visitor retention rates and ultimately provide a better user experience. This is especially true on mobile devices or when the user has a slow internet connection. Programs like Grunt and Gulp provide automated image optimization, tweak your CSS and JavaScript code, and perform many other web performance optimization tasks.

**Graphic Design** plays an important part in the web development process. Websites are more than just text. They need to stand out and engage the user. Displaying unique and bold graphics can help you achieve this. Figma, Photoshop, InVision, and Sketch are common design packages used by front-end developers.

**Responsive Design** has become a must-have skill in the last ten years. ]There's now a wide range of internet-ready devices that can be used to access websites. As a front-end developer, you’ll need to understand how to accommodate these devices using responsive design techniques. They allow the layout and design of a site to change depending on the type of  device accessing it. For example, a mobile site may have larger text and  a simplified drop-down menu system. A desktop site has more screen real-estate to work with and can include larger images and smaller fonts.

**Testing and Debugging** are extremely important for delivering a positive user experience. You’ll need to know how to check for JavaScript errors and debug code. You should learn how to perform effective cross-browser compatibility testing.

**Search Engine Optimization (SEO)** is the process of making sure a site is accessible by search bots and optimizing its ranking in search results. SEO is a separate specialization, but as a front-end developer, it doesn’t hurt to learn the basics. You’ll be mostly concerned with on-page SEO. This includes various design features you can build into sites to help them get discovered by Google and Yahoo. Internal linking structures, breadcrumb navigation, and the use of friendly URLs are all examples of on-page SEO concepts.

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Hard Skills Needed for Front-End Development

Front-End Developer Skills

Experts say the rise of artificial intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will

Digital life is augmenting human capacities and disrupting eons-old human activities. Code-driven systems have spread to more than half of the world’s inhabitants in ambient information and connectivity, offering previously unimagined opportunities and unprecedented threats. As emerging algorithm-driven artificial intelligence (AI) continues to spread, will people be better off than they are today?

Some 979 technology pioneers, innovators, developers, business and policy leaders, researchers and activists answered this question in a canvassing of experts conducted in the summer of 2018.

The experts predicted networked artificial intelligence will amplify human effectiveness but also threaten human autonomy, agency and capabilities. They spoke of the wide-ranging possibilities; that computers might match or even exceed human intelligence and capabilities on tasks such as complex decision-making, reasoning and learning, sophisticated analytics and pattern recognition, visual acuity, speech recognition and language translation. They said “smart” systems in communities, in vehicles, in buildings and utilities, on farms and in business processes will save time, money and lives and offer opportunities for individuals to enjoy a more-customized future.

Many focused their optimistic remarks on health care and the many possible applications of AI in diagnosing and treating patients or helping senior citizens live fuller and healthier lives. They were also enthusiastic about AI’s role in contributing to broad public-health programs built around massive amounts of data that may be captured in the coming years about everything from personal genomes to nutrition. Additionally, a number of these experts predicted that AI would abet long-anticipated changes in formal and informal education systems.

Yet, most experts, regardless of whether they are optimistic or not, expressed concerns about the long-term impact of these new tools on the essential elements of being human. All respondents in this non-scientific canvassing were asked to elaborate on why they felt AI would leave people better off or not. Many shared deep worries, and many also suggested pathways toward solutions. The main themes they sounded about threats and remedies are outlined in the accompanying table.

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Technology

Artificial Intelligence and the Future of Humans

Most people are not very familiar with the concept of artificial intelligence (AI). As an illustration, when 1,500 senior business leaders in the United States in 2017 were asked about AI, only 17 percent said they were familiar with it.1 A number of them were not sure what it was or how it would affect their particular companies. They understood there was considerable potential for altering business processes, but were not clear how AI could be deployed within their own organizations.

Despite its widespread lack of familiarity, AI is a technology that is transforming every walk of life. It is a wide-ranging tool that enables people to rethink how we integrate information, analyze data, and use the resulting insights to improve decisionmaking. Our hope through this comprehensive overview is to explain AI to an audience of policymakers, opinion leaders, and interested observers, and demonstrate how AI already is altering the world and raising important questions for society, the economy, and governance.

In this paper, we discuss novel applications in finance, national security, health care, criminal justice, transportation, and smart cities, and address issues such as data access problems, algorithmic bias, AI ethics and transparency, and legal liability for AI decisions. We contrast the regulatory approaches of the U.S. and European Union, and close by making a number of recommendations for getting the most out of AI while still protecting important human values.2

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How artificial intelligence is transforming the world

New technology products are entering the market at a revolutionary pace as innovation in this space changes how we communicate, interact, socialize, operate our businesses, and work. AI, machine learning (ML), augmented reality (AR), virtual reality (VR), IoT, cloud, 5G, blockchain, and mobile and web app products are being adopted at increasing rates to help businesses overcome new challenges, optimize costs, deliver better services, and benefit from greater efficiencies. 

Software development has become a critical component in driving new technology trends across manufacturing, healthcare, finance, education, aerospace, and ecommerce, and it’s becoming an ever-broadening area of interest for data scientists.

Data science and software development haven’t traditionally been as closely aligned as they are today. But with the increasing adoption of intelligent technologies and automation solutions to enhance digital transformation initiatives while differentiating products and services—these two skill sets—data science software development—are rapidly merging.  

Data scientists should further develop their software engineering skills as this integration continues, especially as demand for both software and software developers is forecasted to increase by 21 percent by 2028.

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